Dr ‘ Wassal Abdullah Hussein M. Alaa Nabil Abd al-Razaq M. M. ‘ Huda Hamid Kazim
The research aims to analyze and identify the behaviour of the Iraqi consumer towards the marketing of medical herbs in Iraq, and to achieve the research objectives, I used a three-pronged questionnaire containing the sample’s personal data (Sex, age, educational attainment, place of residence, marital status, level of income), while the second included questions about the analysis of Iraqi consumer behaviour towards the marketing of medical herbs in Iraq. The third included various questions about the marketing of medical herbs and the veracity of the instrument was ascertained using the honesty of the arbitrators.
In developed countries, the circulation and trade of medicinal plants is subject to scientific supervision and control from specialists with sufficient expertise and expertise in their types, classifications and geographical sources and the appropriate dates for their cultivation, collection, storage, preservation and evaluation.
Consumer behaviour is a set of desires, tendencies and preferences that have turned into a real and effective demand for a particular commodity or service. This behaviour is influenced by several economic, social, psychological and environmental determinants. It is also the behaviour of the consumer when it searches, buys, uses and evaluates goods and services that are expected to satisfy its needs after consumption.
In line with recent marketing trends, it no longer makes sense to view individuals in a single way. Today’s marketers deal with segments with different preferences and tastes. It is essential for the marketer to understand these preferences and monitor changes in the tendencies of current and potential consumers within the target segments.
Factors influencing consumer behaviour include:
1. Cultural factors, which include both culture, subcultures and social classes.
2. Social factors include consumer groups, families, status and social roles.
3. Personal factors include age, occupation, economic status, lifestyle, personality and self-concept.
4. Psychological Factor includes motivations, cognition, learning and trends.
