Dr. Afnan Mohammed Sha ‘ban

Television advertising has an important place in Arab satellite channels. Advertising is one of the most important sources of financial funding for these channels. It therefore seeks to use the latest ideas and technical capabilities in order to show advertising in an attractive form about the commodity or product, which prompts the consumer to seek and acquire it.

Advertising is one of the most important marketing methods for goods and products. It constitutes the most important steps to discharge goods and achieve the desired profits. and has contributed to increasing consumer awareness and culture, multiple requirements, desires and needs, increased production of goods and diversification of different goods and services in markets, As the consumer receives a large torrent of TV ads that offer compelling, attractive and fun ways and images that provide ready-for-consumer information television has become important in the viewer’s life because of its advantages of image, sound and ease of use, In addition to the rapid transmission of information and updates in the world.

Television ads use a lot of persuasive methods to get the consumer to buy and purchase the commodity. The research aims to clarify the importance of TV ads and their role in providing information to the consumer, identify the persuasive methods used by TV ads in promoting consumer goods, and identify the types of persuasive methods used by TV ads in promoting consumer goods. (26) Different TV advertisements in terms of form and content taken from the mbc satellite channel research community, and a content analysis form consisting of (12) A category that includes persuasive methods used by television advertising to promote consumer goods and persuade the consumer to acquire them. The results of the analysis show that television advertising uses different persuasive methods in providing and persuading the consumer of goods, which are emotional, logical and diverse in presenting their subjects.

Comments are disabled.